Understanding the Like Button and How it affects You and a Website
Screen Cast Demo. Understanding Facebook’s The Like Button
I want people to understand what the Like button is before they make a choice to not participate through Privacy Settings. With this innovation The way the like button will work is as a recommendation tool. [...]
We have recently discovered that our interns are really into blogging, so we decided it would be a great to see their take on marketing and advertising. Stephanie, the writer of this blog post is a junior at UNR, majoring in Journalism. Here is her take an a lecture she recently attended.
Each year, [...]
With the advent of FBML (Facebook Markup Language), Facebook has become an incredibly useful tool for small businesses. Most small business owners that we run into on a day-to-day basis regard Facebook as a great way to keep up with friends, but they don’t think that it can do anything for their business. In some [...]
1. Ask about their competition, and why you shouldn’t spend your money with them instead.
“Those utha guys don’t know nutthin”
If the answer is supported by facts, data and common sense, you’re on the right track. If you get answers like “I haven’t heard good things about them” or “their rates are so low they’re going [...]
6. What are you bringing to the table, above and beyond the ad space?
When purchasing advertising space or airtime, see what your rep can offer in addition to what’s offered on the rate card. For example, if you are buying radio airtime, can the station also make your business a spot to buy tickets for [...]
5. Ask about long-term options and rate considerations.
When you find an advertising medium that really works, you’re going to want to stick with it for a long time. Many of the most successful campaigns have lasted 5,10 even 20 years on the same station with the same jingle…year after year. This is great if you [...]
4. Ask about production and creative.
Is production (filming, editing, voice over) of your TV commercial included in the buy? If so, do you retain the rights to it? What happens if they create a great commercial for you and you decide to move your advertising to another channel? Same goes for radio – is one [...]
3. Ask about the availability of excess inventory.
Many forms of advertising have excess inventory available for purchase at greatly reduced prices. Have you ever noticed the newspaper ads that remind you to renew your subscription, visit their website or say “your ad could be here!” This is excess inventory. Those spots didn’t sell, so they [...]
2. Ask about the different lengths of contacts available.
Many advertising reps have a target length of contract in mind before they meet you, well before they understand your needs and the nature of your services. Be sure you find out all the different terms available before signing a monthly or yearly deal because that was [...]
1. Ask about their competition, and why you shouldn’t spend your money with them instead.
If the answer is supported by facts, data and common sense, you’re on the right track. If you get answers like “I haven’t heard good things about them” or “their rates are so low they’re going to go out of business [...]
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