Understanding the Like Button and How it affects You and a Website

Screen Cast Demo. Understanding Facebook’s The Like Button

I want people to understand what the Like button is before they make a choice to not participate through Privacy Settings. With this innovation The way the like button will work is as a recommendation tool. The Like Button can be placed with any website or content, essentially turning everything with an URL into a social object. For example if you go to cnn.com, NY.Times or Jim’s Pancakes.com, you click “Like” on a piece of content it recommends that content only to your friends.

(www.jimspancakes is our first demonstration we do not store any information.)

You only can see which friends have liked an item or website that are your friends on Facebook. This information isn’t being shared with the world but only with people you have a direct connection with on Facebook, that you have selected to be a friend with. A well managed friends list is the best tool for managing your privacy.

Because now you won’t have to search for content but content will be recommended to you through your friends. This can be a video, picture, blog post, or a website. If 3 or 10 or 50 of your friends have liked an item it may be something that is of interest of you. You are not getting these recommendations from people that you don’t know, but people you have an established relationship with. You can also turn off recommendations from a person at any time, or them all together. Give it a try it has a lot of benefits.

The Like Button gives local businesses a great word of mouth campaign, that is all track-able through Facebook Insights. Insights in a nut shell, is an advanced version of Google Analytics, that is easier to understand, but in addition to tracking where people are coming from it tracks your social consumption. Where are your articles or websites being shared, where are comments being left, and creates a measuring tool for the effect of social media. This can be applied to any website, or blog bringing the functions of Facebook to the entire web. Using the like button is designed to make the internet a better place and if you have any specific questions feel free to contact me anytime.

Tommy Guns